Camilo Lara: From EMI Music to Funky DJ Touring Worldwide
Record Label Executive and Funky DJ
A LMG favorite is coming to town, Camilo Lara, better known as the Mexican Institute of Sound on stage.
During the day Camilo Lara is a music executive at EMI Mexico, but at night he’s a funky fresh DJ spinning records and bumping crazy mixes with his crew.
Camilo Lara is responsible for the strategic and operational management of EMI’s music business in Mexico.
Its an important position as EMI has a serious roster of clients including Robbie Williams, Thalia, Aleks Syntek, The Beatles, and Coldplay.
His focus at EMI is to continue the success of the priority artists on the roster in addition to signing new acts as well as growing EMI in terms of its marketshare.
In 2001 Camilo Lara actually launched his own indie label, Suave, with award winning director Alfonso Cuaron. Suave emerged as the very first independently owned and financed boutique label in Mexico.
Suave’s biggest seller was the OST Y Tu Mama Tambien, and was nominated for a Grammy in the Best Original Soundtrack category in 2002.
In Mexico it sold over 65,000 units becoming the biggest independent seller in Mexican history. Even more impressive was that worldwide it sold more than 160,000 units. Other known recognized releases on Suave include Volovan & Joselo–from Café Tacuba.
However, since the industry dropped 50% that year, the label was forced to close down. Alfonso Cuaron moved to London to film the next Harry Potter film and so Camilo Lara found himself returning to EMI Music to once again continue managing operations for the major label.
After his return to EMI Music, M.I.S. was born through Lara’s need of expressing his musical explosiveness. For Lara M.I.S. and playing live is his form of therapy.
However, after a few good holiday mixes he made for his colleagues, many actually encouraged him to release something independently.
And I’m glad they did.
Now, M.I.S’s latest album Soy Sauce soars again at #1 on the I-tunes latino digital sales, and more exciting is that Camilo Lara prepares to make an appearance tomorrow in my hometown San Diego, California.
Mexican Institute of Sound in San Diego on March 12th
M.I.S @ Anthology Friday, March 12th, 21+ and $15 Cover
1337 India St.
San Diego, CA 92101
(619) 595-0300
This time around the Mexican Institute of Sound, hailing from Mexico City, comes to San Diego bringing new funky and fresh sounds to a music scene that needs more shows from artists of this caliber.
Later this month chilean MC Ana Tijoux will be making an appearance in town. This March is a good time for music lovers in San Diego.